You'll be joining the Analytics & Data Science Team as a Product Analyst. You'll interface daily with analysts - encouraging and advancing best practices in data reports and analytics.
Manage implementation, maintenance, and improvement of web analytics and tagging methodologies, primarily within Google Analytics and Google Tag Manager platforms.
Actively cooperate on evaluation of online activities and campaigns ROI with other teams, provide insights on website changes or optimization activities.
Provide meaningful interpretation of data to provide insight, recommendations and guidance across UX/UI changes, personalization & merchandising/trade of the site.
Create and manage multiple A/B and personalization tests and communicate results and corresponding actions to key stakeholders.
Develop regular and ad hoc reports, analyze trends, summarize and present findings, and articulate key insights.
Make data-driven decisions to drive customers a web and app experience, and retain them through innovative, personalized incentives and communication.
- Minimum 6 months of experience in a related field
- Self motivated and eager to learn about technological developments
- Passionate about digital marketing